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Fizzing into the Future:

The Next Generation of Jewish Bubbly Beverages

Presented by The Neighborhood: An Urban Center for Jewish Life

 

This panel conversation and live demonstration featured industry experts, mixologists, and tastemakers on the past, present, and future of carbonated Jewish beverages.

Sparkling drinks have long held a place of honor in Jewish traditions from the synagogue basement to the deli, to the family dinner table, and beyond. Here in New York, many Jews wear their love of seltzer as a badge of honor and identity, following in the footsteps of our ancestors who brought their passion for fizz from the old country.

This panel demonstration explored the history and the future of bubbly drinks within Jewish culture, with a special focus on contemporary and innovative sparkling beverages. The panel of pros experimented with flavor, giving us all a sip of the future. The panel and demonstration was followed by a Q&A and tasting session. Jewish drink creators included Ari Miller, Yana Volfson, and Jeffrey Yoskowitz.

Naama Tamir

Naama Tamir was born and raised in Rehovot, Israel, home of the Wiseman Institute and the Faculty of Agriculture. She moved to NYC in 2000 after her mandatory IDF service at the age of 20. Naama studied Philosophy and Psychology at Hunter college while moonlighting in the hospitality industry. In this time she worked in places such as Employees Only, Macao Trading Co., Craft Steak, Mainland, Smith and Mills.
 
Upon graduation it became clear that her passion lies in restaurants, sustainability and education. In 2010 along with her bother/partner Assaf Tamir, they opened Lighthouse in South Williamsburg, a sustainable, socially responsible and forward thinking restaurant. In August 2016 they opened a second location named Lighthouse Outpost in Soho.

Jeffrey Yoskowitz

Jeffrey Yoskowitz is a pickler, entrepreneur, and thought leader. He co-founded The Gefilteria, a culinary venture that reimagines Ashkenazi-Jewish cooking and co-authored the award-winning cookbook, The Gefilte Manifesto. He teaches, cooks, and lectures on food history to communities across the globe. His writings on food and culture have appeared in The New York Times, The Atlantic, among other publications. He was featured on Hulu’s Taste the Nation and tapped to represent Yiddish culture by the Smithsonian Folklife Festival. He got his start in the food world as a pickle apprentice on an organic farm in the Berkshires and has been sharing his love for the art of lacto-fermentation ever since.

Michael Harlan Turkell

Michael Harlan Turkell, a once aspiring chef, now photographer, author, and podcast host, for years captured the inner workings of kitchens for his award-winning “BACK OF THE HOUSE” project, which documented the lives of chefs in their restaurant world. As former photo editor of Edible Brooklyn and Edible Manhattan, his recurring BACK OF THE HOUSE series was nominated for a James Beard Foundation Award in Visual Storytelling. He has photographed over a dozen cookbooks such as Chris Cosentino’s “Offal Good”, which he co-authored, and was nominated for a James Beard Award in Single Subject cookbook. In 2017, Turkell wrote and photographed his first cookbook, “ACID TRIP: Travels in the World of Vinegar”, which won the IACP award for Culinary Travel Writing. In 2019 he became an adjunct professor at New York University teaching food photography; the history, concepts, and techniques to photographing food in its best light. Turkell currently lives in Brooklyn, NY and continues to document the food world through word and image.