Brooklyn SeltzerFest 2025
Brooklyn Seltzer Museum's one-of-a-kind celebration of all things seltzer was a sold-out event, with more than 600 attendees.
A major highlight of the festival was the highly anticipated National Egg Cream Invitational, sponsored by Fox’s U-bet. After the 2024 victory by Philadelphia's Franklin Fountain, the coveted Golden Siphon has returned to New York City, with The Brooklyn Farmacy of Carroll Gardens claiming the championship title!
The winners of the competitions were as follows:
Egg Cream Invitational:
- Golden Siphon Champion: Brooklyn Pharmacy (Brooklyn, NY)
- Runner-ups:
- Best Performance: Sammy’s Romanian Steak House (New York, NY)
- Best Presentation: S&P Lunch (New York, NY)
- Best Tasting (Artisanal): Hank Schwartz’s Deli & Appetizing (Jersey City, NJ)
- Best Tasting (Classic): Lofty Pursuits (Tallahassee, FL)
The inaugural SeltzerFest Seltzer Awards also celebrated the best in bubbly:
SeltzerFest Winners:
- SeltzerFest All-around Champion: Vintage
- The People’s Fizz Award: Le Seltzer (Montreal, Canada)
- Runner’s up:
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- Best Testing Seltzer: Spindrift
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- Most Unique Flavors: Kirkland Sparkling
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- Sharpest Bite: Topo Chico
The return of the Golden Siphon to Brooklyn marks a triumphant moment for the local seltzer community and its deep historic roots in New York City.
The Main Stage at Brooklyn SeltzerFest 2025 offered other programming as well.
The day began with an "Opening Spritz," adopting a baseball season tradition as passed through the Three Stooges.
That was followed by "Fizzing into the Future–The Next Generation of Jewish Bubbly," presented by The Neighborhood: An Urban Center for Jewish Life, a panel conversation and live demonstration exploring the history and future of carbonated Jewish beverages.
The first Spirit of Eli Award award, named after seltzer man Eli Miller (called the "sultan of seltzer" by the NYTimes), was presented to Walter Backerman, seltzer delivery man extraordinaire.
The musical program offered live Yiddish seltzer-themed Klezmer music, presented by The Workers Circle (the Seltzer Klezmer Spritz-tacular).
At the visitor booths, attendees experienced a wide range of "fizzy fun". They could enjoy seltzer tastings from numerous global and local brands, such as La Croix, Le Seltzer, Kirkland Sparkling, Spindrift, Vintage, Liquid Death, Hal’s New York, San Pellegrino, Saratoga Sparkling Water, Waterloo, Polar, Perrier, and many more.
There were also opportunities to sample classic Brooklyn food pairings, with vendors like Peter Pan Donuts and U-Bet's chocolate syrups present. BagelUp offered an interactive bagel experience.
The booths featured engaging hands-on activities, including family-friendly egg cream workshops and seltzer-themed water-color painting. The Brooklyn Seltzer Museum booth allowed visitors to explore 2,400 years of seltzer history through games, puzzles, art, and antique machinery. The Workers Circle hosted a seltzer carnival with games and prizes.
There was also The Flavored Seltzer Challenge, a blind taste test to see if participants could guess more flavors than others.
Explore the archive to learn more about the booths, main stage activities, event sponsors, and related media.
And put a HOLD THE DATE on your calendar for March 26, 2026! See you then!