At the Museums & Social Media Summit 2025, Barry Joseph, Executive Director of the Brooklyn Seltzer Museum, presented the following:
What do you get when you mix fizzy water, Instagram collabs, and a little museum magic? A sold-out festival and a 20x jump in attendance—all without spending a dime on ads.In this session, you’ll hear how the Brooklyn Seltzer Museum grew its signature event from 75 to over 600 paying attendees and boosted its Instagram reach from 5,000 to over 150,000 monthly views. The secret? Strategic use of Instagram’s collaboration feature and co-created content with partners and influencers. Come for the seltzer. Leave with a toolkit to transform your own social presence into real-world results.