The Brooklyn Seltzer Museum is bubbling with excitement to announce Brooklyn SeltzerFest 2025, a one-of-a-kind celebration of all things seltzer! Taking place on March 16, 2025, at Industry City in Brooklyn, this lively festival will feature vendors, interactive experiences, celebrity presenters, and thrilling competitions.
Produced by the Brooklyn Seltzer Museum, Brooklyn SeltzerFest 2025 invites attendees to explore the rich traditions, science, and future of this beloved fizzy beverage. The museum itself is housed within the oldest seltzer works in New York City—a fourth-generation, family-run business keeping the craft of seltzer-making alive.
Event Highlights:
🫧 National Egg Cream Invitational
Soda jerks from across the country will compete in the second annual National Egg Cream Invitational, sponsored by Fox’s U-bet. In 2024, the Franklin Fountain from Philadelphia took home the coveted Golden Siphon (watch the video here)—who will claim the title this year? Competing establishments include: Peter Pan Donuts, Hank’s Delicatessen, Egghead’s, Juliana’s, Lexington Candy Shop, Brooklyn Farmacy, S&P Lunch, and Egger’s Ice Cream Parlor.
A panel of renowned judges—including Chef Ari Miller, filmmaker Benny Safdie, candy scientist Ginny Landt, Kelly Fox of the U-bet family, and reigning champion Eric Berley—will crown the winner.
🥂 The Main Stage
Featuring an all-day lineup of beverage experts, mixologists, and tastemakers, the Main Stage will dive into the history of seltzer, its role in cocktails, and the latest sparkling beverage trends.
🛍️ The Booths
Attendees can explore a variety of interactive booths offering:
- Seltzer tastings from global and local brands
- Classic Brooklyn food pairings
- Engaging hands-on activities, including egg cream workshops
- Exclusive giveaways and merchandise
- Fun seltzer-themed trivia and games
🌟 VIP Party – March 15, 2025
On the night before the main event, a VIP Party will be hosted at the Brooklyn Seltzer Museum and the Brooklyn Seltzer Boys factory. This intimate gathering will offer exclusive tastings, behind-the-scenes experiences, and a chance to mingle with sponsors, vendors, and industry insiders. A limited number of tickets will be available to the public for this one-of-a-kind sparkling soirée.
Get Involved:
💡 Sponsor: Gain visibility with unique brand activations and tailored experiences.
🛒 Exhibit: Showcase and sample products to hundreds of seltzer enthusiasts, industry professionals, and tastemakers. Exhibitors also have the chance to compete in festival competitions.
🙌 Volunteer: Be part of the action and help bring this fizzy festival to life!
About the Brooklyn Seltzer Museum:
The Brooklyn Seltzer Museum is dedicated to preserving and promoting the history, science, and cultural significance of seltzer. Co-curated by Alex Gomberg and Barry Joseph, the museum offers engaging tours, exhibits, and hands-on experiences for families, schools, and corporate groups.
📍 Event Location: Industry City, 220 36th St, Brooklyn, NY 11232
🏛️ Museum Location: 474 Hemlock St, Brooklyn, NY 11208
🔗 Event Info & Tickets: SeltzerFest.com
🎟️ Media Pass Requests: Apply Here
💰 Sponsorship Info: Sponsor Here
🛍️ Exhibitor Details: Exhibit Here
🙌 Volunteer Signup: Join Here